prob..

erm..we r currently doing a project for Media Planning n Creative Strategy..tada!! we r dOing on rice as our product...erm...a tough one actually bcox the target market is too wide n moreover we have this prob of ppl wil not care wat brand of rice they are taking, as long as it is delicious and affordable..
not much of brand loyalty here compared to other product like perhaps for sports shoes, we will most prob going for nike if we usually buy that brand.
besides, it is hard to emphasize the USP (unique selling point) of a brand bcox basically all d rice are d same nutrition wise or texture...they r all soft, tender n etc...
our lecturers actually worried that our group may not able to come up wit a plan n creativee advertisements...that sure to STRESS US UP..they dun think we can make it.....but erm..v on d other hand do hav d idea n planning..d only prob now is HOW TO EXECUTE d IDEA n HOW to ORGANIZED IT PERFECTLY so that they (lecturers n fellow coursemate) will b able to hav a clear idea during our presentation...We need to layout the whole idea PERFECTLY..WE HAVE TO MAKE THEM C, UNDERSTAND N AGREE...hmmmm..

let's just pray...
KAMBADEH!!V CAN DO IT!!!